The Communications Playbook goes beyond data and best practices by offering practical tools and templates to help you put the guidance into action. Because every organization has different structures, priorities, and challenges, the Playbook provides high-level guidance with adaptable resources — so you can tailor the tools to your context and make it your own.
Stakeholder Mapping Template
A stakeholder map is a visual representation of the key individuals, groups, or organizations that have an interest in or influence over a project, business, or initiative. It helps identify and categorize stakeholders based on their level of interest and power, making it easier to develop strategies for communication and engagement.
A good stakeholder mapping plan identifies:
The stakeholders (who they are and what level of influence or interest they have in your effort)
Your objectives for engaging each stakeholder
The information the stakeholders require
Most effective methods and channels for communication
How often these communications should occur
Explore more downloadable resources from the Strategic Communications Playbook:
