Your guide to clear, coordinated communication in today’s complex and ever-changing environment.
Your guide to clear, coordinated communication in today’s complex and ever-changing environment.
Effectively communicating environmental and social efforts is just as important as the efforts themselves. The Communications Playbook is designed to help organizations effectively communicate their sustainability efforts, not only progress and updates, but also challenges and possible setbacks.
By telling the full story and business case for these efforts, organizations can better demonstrate why sustainability initiatives matter to their bottom line and to consumers, employees, and investors alike.
The goal of this Playbook is not to turn sustainability professionals into communications experts, but to equip you with the knowledge and tools to navigate internal processes, collaborate more effectively with key stakeholders, and communicate clearly with external audiences.
Use the resources within the Playbook to help you turn strategy into action.
To help you capture your inputs and organize your efforts for maximum impact. Proactive planning will reduce the risk of rushed decisions or overlooked opportunities
To help you control the narrative and tell the complete sustainability story, not just emission reductions
To help you prepare for common challenges and adapt to shifting circumstances or conditions
To break down organizational silos and support the collaboration needed to effectively communicate planned efforts and respond to unplanned incidents
The Playbook includes a Roadmap that outlines the key steps in developing a communications plan—and, in turn, the key steps of the Playbook itself. Each step builds on the last and should be completed in order. As you move through the Playbook, use the Roadmap to understand both the actions required and the purpose behind each one. You’ll also find downloadable resources, which are designed to be customized for your organization. While the Playbook is intended for sustainability professionals, it is not a solo exercise – look out for guidance on when and how to engage your colleagues along the way.
The Communications Playbook goes beyond data and best practices by offering practical tools and templates to help you put the guidance into action. Because every organization has different structures, priorities, and challenges, the Playbook provides high-level guidance with adaptable resources — so you can tailor the tools to your context and make it your own.