1.4      Articulate PEV public value proposition, objectives, and a plan of action

Reason for action

The DOT should know what it intends to accomplish by working on PEVs and why the work benefits the public.

Implementing the action

  • Develop presentation slides and a memo that articulates the public value proposition and plan of action for working on PEVs.
  • Identify overall objective or forward-looking goal related to PEVs.
  • Create report that explains opportunities for PEVs tailored to state (e.g., jobs, environment, and energy security). Some states have commissioned a full study or report with recommendations.
  • Use different facets of the PEV public value proposition to find the best reason why PEV deployment benefits the state. For example, some states may see less public value in reducing GHG emissions than job creation. See Companion Brief: Public Benefits of PEVs and Resource List.
  • Consider building consensus and awareness around these actions from as many key stakeholders across departments as possible. This may be more difficult to accomplish, but may provide large payoffs in the long run (see Action 2.2 Publish PEV resources on website).
  • Develop clear objectives and a plan of action once leadership gives support to PEV work. Working with other PEV stakeholders (see Action 1.1) can help define the limits of PEV work. Objectives and the action plan may change and can be revisited over time.



DOT staff and leadership have a clear vision of what they want to do related to PEVs. This action may be continually revisited as conditions in the state change and new focuses and priorities regarding PEVs come up.

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