An estimated 111 million people across the United States watched at least part of last year's Super Bowl between the New York Giants and the New England Patriots. It was the most-watched event in U.S. TV history.
For those of us seeking to engage the public in the work of building a clean-energy future, sporting events offer a unique opportunity to reach the public. This year, for example, C2ES has teamed up with Entergy Corporation and the New Orleans Super Bowl XLVII Host Committee to launch a fun, environment-themed website and contest for NFL fans.
December 11, 2012
Contact: Amy Morsch, email@example.com
Super Bowl fans challenged to Geaux Green!
The Center for Climate and Energy Solutions and Entergy Corporation are teaming up with the 2013 New Orleans Super Bowl Host Committee to make the festivities in the Big Easy as environmentally friendly as possible. A new Geaux Green website and contest developed by C2ES engages fans in a friendly competition to see which NFL city has the most eco-friendly fan base. One lucky fan and a guest will win tickets to the Super Bowl.
“The Geaux Green game provides a unique opportunity to reach millions of people and show them how individual actions can make a big impact on the environment,” said Katie Mandes, vice president for community engagement at C2ES and director of Make an Impact.
Participants in the Geaux (pronounced Go) Green game pick their favorite NFL city, then select “green” commitments they want to make from a list of actions to reduce their energy use and environmental impact. The initiative will track results to show which NFL city has the most eco-friendly fan base. Everyone who completes the pledge will be entered into a Jan. 10th drawing for two tickets to the Super Bowl, roundtrip airfare and hotel accommodations, compliments of the Host Committee.
“The 2013 New Orleans Super Bowl Host Committee is committed to making Super Bowl XLVII a fantastic experience for fans as well as an event that provides long-term benefits for the community and the environment,” said Jay Cicero, executive director of the Host Committee. “The Geaux Green game was developed for the Host Committee by the Center for Climate and Energy Solutions (C2ES) in partnership with Entergy Corporation as one of many first-of-its kind initiatives the Host Committee’s Environmental Subcommittee will be implementing to “green” the Super Bowl visitor experience.”
“Minimizing the environmental footprint has been a growing focus for all Super Bowl host cities,” said Patty Riddlebarger, director of Corporate Social Responsibility for Entergy Corporation and chair of the Environmental Subcommittee. “The Geaux Green website expands the focus to include raising awareness among fans about the positive impact they can have on the environment through energy conservation. The Host Committee Geaux Green website is a virtual playbook of information, resources and games highlighting simple steps football fans can take to save energy and reduce emissions.”
For more information:
Visit the Geaux Green website at neworleans-superbowl.com/geauxgreen
Visit the Super Bowl Host Committee website at nolasuperbowl.com
Twitter: follow @tweetanimpact and #geauxgreen for game updates
Facebook: Like us at www.facebook.com/geauxgreen.mai
About Make an Impact: The Center for Climate and Energy Solutions has partnered with Entergy to bring the Make an Impact program to Entergy communities. Make an Impact is a unique, community-focused project aimed at raising awareness and mobilizing action on climate change. It provides tools and resources for Entergy employees, customers, their families and the local community to understand and manage their individual carbon footprint.
About C2ES: The Center for Climate and Energy Solutions (C2ES) is an independent, nonprofit, nonpartisan organization promoting strong policy and action to address the twin challenges of energy and climate change. Launched in November 2011, C2ES is the successor to the Pew Center on Global Climate Change.
About Entergy: Entergy Corporation is an integrated energy company engaged primarily in electric power production and retail distribution operations. Entergy owns and operates power plants with approximately 30,000 megawatts of electric generating capacity, including more than 10,000 megawatts of nuclear power, making it one of the nation’s leading nuclear generators. Entergy delivers electricity to 2.8 million utility customers in Arkansas, Louisiana, Mississippi and Texas. Entergy has annual revenues of more than $11 billion and approximately 15,000 employees.