December 3, 2010
Contact: Tom Steinfeldt, 703-516-4146
Cancun Conferees See Poor Public Understanding as Key Obstacle to Strong Action on Climate Change
CANCUN, MEXICO– Nearly all those gathered for the United Nations Climate Change Conference in Cancun believe that real international action on climate change will not happen without strong public support, yet most also believe that the general public doesn’t understand the meaning of “climate change,” according to a survey this week by the Government of Mexico and the Pew Center on Global Climate Change.
More than 500 accredited COP16/CMP6 attendees from around the world – including government delegates, nongovernmental organization (NGO) representatives, experts, journalists and business leaders – participated in an iPad survey of attitudes on climate change.
The results were presented at the Climate Change Communication Forum co-sponsored by the Mexican government and the Pew Center, which took place at the Hotel Grand Velas of the Rivera Maya, on Friday, 3 December, 2010.
“Quite clearly, effective communication is one of the keys to mobilizing a strong global climate effort,” said Juan Rafael Elvira Quesada, Mexico’s Secretary of Environment and Natural Resources.
“We need to better understand how the public views the issue, and how best to communicate both the urgency and the practicality of strong action. We believe this new survey and today’s forum will contribute to a clearer understanding of the communication challenges we face.”
Survey participants included roughly equal numbers from developed and developing countries. Nearly all (94%) agreed that “without strong public support, real action on climate change will never be made at the international governmental level.” When asked what constituencies need to be more involved, respondents ranked the general public number one, ahead of heads of state, business, NGOs and UN organizations.
Yet 58% said that the general public does not understand the meaning of “climate change” well or at all. Only 5% said the public understands it “very well.”
“These findings underscore the tremendous gap between the critical need for action and the public’s limited understanding of the issues at hand,” said Pew Center President Eileen Claussen.
“All of us – governments, experts, advocates and business leaders – need to do a much better job of explaining to the public both the stakes and the opportunities presented by
climate change,” stated Ms. Claussen.
The survey also revealed mixed views on the role of the mainstream media. Respondents ranked mainstream media like television, newspapers and magazines as the most effective means of communicating to the general public the need for global action. Yet when asked to identify “the most trusted voices on the scale and impact of climate change globally,” only 24% named the media. A strong majority (87%) blamed unskillful media and opinion leaders for a lack of public understanding of climate change science.
Despite recent controversies over climate science, most respondents (66%) identified scientists as among the most trusted voices, well ahead of global organizations like the UN (42%), NGOs (41%), governments (24%) and business leaders (13%).
Additional key findings from the survey:
Running out of time
When it comes to the human impact on climate change, COP16 attendees say that we are already suffering some irreversible impacts.
Perceived economic impact viewed as top barrier to increased engagement
More action needed from all stakeholders
Key to effective change
About the Survey
The government of Mexico and the Pew Center on Global Climate Change commissioned a survey that gathered insights from COP16 attendees from around the world on their attitudes toward climate change. The study of 503 COP16 participants who completed the survey was conducted via iPad and paper surveys between November 27 -30, 2010. Survey respondents included NGO representatives, government delegates, business leaders, bloggers, climate change experts, and think tank representatives who attended the United Nations Climate Change Conference in Cancun, Mexico. Only credentialed COP16 participants were included in the survey.
About Pew Center on Global Climate Change
The US-based Pew Center on Global Climate Change brings together business leaders, policy makers, scientists, and other experts to bring a new approach to a complex and often controversial issue. Our approach is based on sound science, straight talk, and a belief that we can work together to protect the climate while sustaining economic growth. Over the past ten years, the Pew Center has issued more than 100 reports from toptier researchers on key climate topics such as economic and environmental impacts and practical domestic and international policy solutions. The Pew Center plays an active role in bringing people together to discuss policy frameworks and workable solutions to climate change.