Climate Compass Blog

Finding the 'Secret Sauce' to define and motivate your target audience

Most people can agree that being efficient consumers of energy is a good thing. And yet encouraging energy efficiency can be challenging, in part because the potential audience can be huge and diverse, and in part because making a change, even if it saves you money, typically requires effort.

That’s why it’s essential to find the people who are most likely to give energy-efficiency programs a try. Intelligent use of customer data can help target and inform a receptive audience. Members of this audience will then be encouraged to take action with some motivation.

I recently moderated a panel at the Behavior Energy and Climate Conference in Washington, D.C., where three experts discussed innovative ways to strategically target energy-efficiency programs, address factors that make people hesitant to join, and then scale the program.

Why Lima was so tough

It was clear heading into the U.N. climate change conference in Lima that countries would punt all the toughest issues until next year in Paris, when a grand new global deal is due. All they really needed in Lima were a few procedural decisions setting the stage.

So why did it take more than 30 hours beyond the conference deadline to deliver something so modest?

The answer is that even a seemingly trivial procedural issue can be freighted with substantive implications, so countries fret over every nuance, lest they let something slip that will come back to haunt them later. In Lima, like so many times before, their biggest worry was how responsibility will be distributed across developed and developing countries.

At the start of the global climate effort, developed countries were comfortable with a stark division assigning most of the responsibility to them. But 20 years later, China is now the world’s largest carbon emitter, and developed countries no longer accept the so-called firewall between the two groupings.

The 2011 Durban Platform for Enhanced Action, which launched the current round of negotiations, said the Paris agreement would be “applicable to all.”  But just what that means was left to be sorted out later, and will likely be the central challenge in Paris.

The handwriting is on the famous firewall – it’s coming down. China’s willingness to stand side by side with the United States last month to jointly announce their post-2020 emissions goals is a tacit acknowledgement of that. The question is what if anything takes its place.

Clean energy banks could foster private investment in charging stations

The electric vehicle (EV) market got a jolt of good news this fall with the announcement that dozens of non-profits, schools, and utilities are purchasing electric fleets and installing workplace charging stations.

The challenge is to encourage more fleet operators – and the general public -- to adopt EVs on a similar scale. And that’s not likely without more charging stations that the public can use.

Governments have played a central role in deploying the public EV charging infrastructure we now have, but private investment is needed to get more charging along major highways and at popular destinations, multi-unit residential buildings and workplaces.

A new C2ES report explores the role that state clean energy financing organizations, such as clean energy banks, can play in unlocking private investment to expand EV infrastructure. The analysis is part of a joint project by C2ES and the National Association of State Energy Officials on ways to finance alternative fuel vehicle refueling infrastructure.

The need for more public EV charging is clear. A recent C2ES study noted a lack of access to public charging stations in many parts of Washington state, for example. Despite having one of the largest per-capita charging networks in the country, the study concluded EV drivers in Washington could still have a hard time getting to many locations outside the immediate Seattle area.

Attracting private investment in EV charging has been difficult because the business case for EV charging is very challenging, and high start-up costs have kept potential investors on the sidelines.

5 ideas for EPA's Clean Power Plan

The proposed Clean Power Plan to reduce carbon emissions from existing power plants is a long overdue turning point in America’s response to climate change.

EPA’s approach gives the states tremendous flexibility to design strategies that work best for them. States have always been incubators of innovation, and they will drive technological and policy innovation as they encourage low-cost solutions to implement the plan.

We need to encourage that innovation – by cities, states, and businesses -- to show the path forward to a clean energy economy.

C2ES submitted comments today as part of the EPA’s process to seek stakeholder input to the proposed rule before finalizing it in June 2015.

Here are five suggestions that could make EPA’s framework even better.

Outlook for Lima: Setting the stage for Paris

Negotiators heading to Lima for the annual U.N. climate summit face a certain paradox. There are encouraging signs of growing momentum toward a new global climate deal late next year in Paris. Yet over the next two weeks in Lima, the negotiators may make only modest progress at best.

There are good reasons to be hopeful.

First, recent events and announcements have strengthened confidence in prospects for Paris. These include the U.N. leaders summit in New York, nearly $10 billion in pledges to the new Green Climate Fund, Europe’s decision on a 2030 emissions goal, and the joint announcement by the U.S. and China of their post-2020 targets.

Second, the negotiations throughout this year have been notably civil and substantive. Wide gulfs remain, but rather than succumbing to procedural fights, parties have been putting forward and constructively debating concrete ideas for the Paris agreement.

Third, behind the scenes, there is a fair degree of convergence among key countries on the broad outlines of a Paris deal. This is reflected in a recent report from the co-chairs of Toward 2015, an informal dialogue among officials from 20+ key countries organized by C2ES.