Climate Compass Blog

Public policy, private investment needed to keep EV market growing in 2015

Sales of electric vehicles (EVs) were up 25 percent last year, and automakers are looking to boost sales further in 2015 with new and updated models. Clearly, EVs have moved beyond their infancy. But continued growth in the EV market will require smart public and private strategies to expand charging infrastructure so motorists don’t have to worry about running out of juice.

Advancing the deployment of low-carbon vehicle technology, like EVs, is essential if we’re going to achieve meaningful emissions reductions from the transportation sector, which is responsible for 28 percent of U.S. greenhouse gases. Globally, the problem is more acute as the number of light-duty vehicles on the road is expected to double to more than 2 billion by 2050.

Automakers will begin introducing their second generation EVs beginning this month with the 2016 Chevy Volt. While sales will likely jump because of the incremental improvements from the first generation Volt, more time is likely needed for batteries to improve and charging infrastructure to be deployed.

Our work for the Washington State Legislature shows that new business models to foster private investment in charging infrastructure will be vital, but public sector policies and incentives will still be needed in the near term to keep the market growing.

Climate progress in 2014 sets the stage for 2015 action

Progress on a multifaceted global challenge like climate change doesn’t happen in one flash of bright light. This can lead to the impression that little is being accomplished, especially when stories highlight areas of disagreement.

Nothing can be further from the truth. In reality, progress is more like the brightening sky before dawn. We saw positive steps in 2014, and they’ll help lay the groundwork for significant climate action in 2015 in the United States and around the world.

In the U.S., we will see the EPA Clean Power Plan finalized and states taking up the challenge to develop innovative policies to reduce harmful carbon dioxide emissions from power plants. Allowing governors to do what they do best, innovating at the state level, will be a key achievement of 2015.

Internationally, more countries than ever before will be putting forward new targets for reducing greenhouse gas emissions ahead of talks in December in Paris to hammer out a climate pact to replace the Kyoto Protocol.

In the New Year, we will be building on solid progress made in 2014 by governments, businesses, and individuals. Here are 10 examples:

How to reduce home energy costs this winter

“Oh the weather outside is frightful.” That line from the classic song “Let it Snow” usually heard this time of year is a reminder winter is upon us, bringing hot chocolate, holidays – oh, and higher energy bills.

But we can all sing a happy tune about saving energy and money, and reducing our impact on the climate, if we’re a little smarter about how we stay toasty in our homes this winter.

Most homeowners’ largest energy expense comes from space heating, which accounts for nearly 30 percent of a typical household’s annual utility bill (and 40 percent of home energy use).

As for environmental impact, the energy used in residential buildings -- for space heating and cooling, water heating, appliances, electronics and lighting -- is responsible for more than one-fifth of total U.S. energy-related carbon emissions.

Space heating accounts for almost 30 percent of a typical home’s energy bill.  Source: U.S. Environmental Protection Agency

Finding the 'Secret Sauce' to define and motivate your target audience

Most people can agree that being efficient consumers of energy is a good thing. And yet encouraging energy efficiency can be challenging, in part because the potential audience can be huge and diverse, and in part because making a change, even if it saves you money, typically requires effort.

That’s why it’s essential to find the people who are most likely to give energy-efficiency programs a try. Intelligent use of customer data can help target and inform a receptive audience. Members of this audience will then be encouraged to take action with some motivation.

I recently moderated a panel at the Behavior Energy and Climate Conference in Washington, D.C., where three experts discussed innovative ways to strategically target energy-efficiency programs, address factors that make people hesitant to join, and then scale the program.

Why Lima was so tough

It was clear heading into the U.N. climate change conference in Lima that countries would punt all the toughest issues until next year in Paris, when a grand new global deal is due. All they really needed in Lima were a few procedural decisions setting the stage.

So why did it take more than 30 hours beyond the conference deadline to deliver something so modest?

The answer is that even a seemingly trivial procedural issue can be freighted with substantive implications, so countries fret over every nuance, lest they let something slip that will come back to haunt them later. In Lima, like so many times before, their biggest worry was how responsibility will be distributed across developed and developing countries.

At the start of the global climate effort, developed countries were comfortable with a stark division assigning most of the responsibility to them. But 20 years later, China is now the world’s largest carbon emitter, and developed countries no longer accept the so-called firewall between the two groupings.

The 2011 Durban Platform for Enhanced Action, which launched the current round of negotiations, said the Paris agreement would be “applicable to all.”  But just what that means was left to be sorted out later, and will likely be the central challenge in Paris.

The handwriting is on the famous firewall – it’s coming down. China’s willingness to stand side by side with the United States last month to jointly announce their post-2020 emissions goals is a tacit acknowledgement of that. The question is what if anything takes its place.