How Much Would You Pay to Save the Planet? The American Press and the Economics of Climate Change
By Eric Pooley
Kalb Fellow, Shorenstein Center, Fall 2008
Contributor at Time Magazine
Eric Pooley, a former Fortune managing editor and Time chief political correspondent, recently published a discussion paper that examines media coverage of the federal climate policy debate.
In his paper, Pooley explores the question: "How is the press doing on the climate solutions story?” Specifically, his paper examines media coverage of climate change with a focus on reporting of the economic debate over the Lieberman-Warner Climate Security Act of 2008. Pooley argues that news organizations should devote greater attention to the climate policy story, and reporters must help fulfill a glaring need for public education about climate change with good explanatory journalism. He argues that there is an emerging consensus among economists that well-designed climate policy would not derail the U.S. economy, and that journalists have failed to report this consensus and have given undue attention to “doomsday forecasts” produced by opponents of climate action.
"This is the great political test, and the great story, of our time," writes Pooley. "But news organizations have not been treating it that way." He goes on to add, “It is time for editors to treat climate policy as a permanent, important beat: tracking a mobilization for the moral equivalent of war.”
The paper emphasizes the enormous complexities of the issue, and Pooley challenges reporters to devote the time required to grasp and explain them to readers in a straight, understandable way.
Pooley’s analysis is based on 40 print articles that examined the cost debate published between December 2007 and June 2008 in national and regional newspapers, wire services, and news magazines. Twenty-four stories are identified as works of journalistic stenography – or he said/she said pieces – and seven are one-sided articles. Pooley finds nine articles that attempt to explain the arguments and offer conclusions “with varying degrees of success.”
“It falls to the press to be an honest broker in this debate – sympathetic to the idea that change must come, yet rigorous in its analysis of competing claims,” he writes.
Pooley argues that reporters too often played the role of stenographer, presenting the give and take of the debate without questioning an argument’s validity. Instead of being stenographers, Pooley challenges journalists to act as referees of the climate debate, “keeping both sides honest by calling fouls and failures to play by the rules.” Playing referee carries greater responsibilities and requires more time and work to grapple with complex issues and present them in an understandable and compelling way. But the details of climate policy are greatly important, notes Pooley, and reporters who operate as honest referees serve a critical role in the debate.
To inform the climate change dialogue, the Center for Climate and Energy Solutions has produced a series of brief reports entitled Climate Change 101: Understanding and Responding to Global Climate Change, Updated January 2011.
These reports provide a reliable and understandable introduction to climate change. They cover climate science and impacts, climate adaptation, technological solutions, business solutions, international action, federal action, recent action in the U.S. states, and action taken by local governments. The overview serves as a summary and introduction to the series.
For more information, be sure to listen to our Climate Change 101 podcast series
The complete set of six reports plus the overview in one volume.
This overview summarizes the key points from each of the Climate Change 101 reports.
This report provides an overview of the most up-to-date scientific evidence and also explains the causes and projected impacts of climate change.
This report details how adaptation planning at the local, state and national levels can limit the damage caused by climate change.
This piece discusses the technological solutions both for mitigating its effects and reducing greenhouse gas emissions now and into the future.
This report discusses how corporate leaders are helping to shape solutions.
This report discusses what will be needed for an effective global effort, one calling for commitments from all the world's major economies.
This report discusses federal policy options that can put the country on the path toward a lower-carbon future.
This report highlights states' efforts as they respond to the challenges of implementing solutions to climate change.
This report describes the actions taken by cities and towns.
This report explains the details of cap and trade.
Updated in June 2012
Read full brief (pdf)
During the twentieth century, the earth’s surface warmed by about 1.4 °F. There are a variety of potential causes for global climate change, including natural and human-induced mechanisms. Science has made great strides recently in determining which potential causes are responsible for the climate change that occurred during the twentieth century, providing strong evidence that greenhouse gases released to the atmosphere by human activities are the main cause of contemporary global warming.
The Earth’s climate is rapidly changing. In the United States and other nations, people are seeing how the impacts of rising global temperatures affect their communities, their livelihoods, and the natural environment. Substantially reducing greenhouse gas emissions is essential to avoiding the worst impacts of climate change. But mitigation alone is not enough. Even with emission reductions, some warming will still occur. Adaptation planning at the local, state, and national levels can limit the damage caused by climate change, as well as the long-term costs of responding to climate-related impacts that are expected to grow in number and intensity in the decades to come.
To learn more about adaptation, read Climate Change 101: Adaptation and check out the additional resources below.
U.S. Federal Adaptation Resources:
- Collection of Federal Adaptation Plans
July 2013 Update
- Report - Climate Change Adaptation: What Federal Agencies are Doing
February 2012 Update
- Workshop - Federal Government Leadership: Mainstreaming Adaptation to Climate Change
July 27, 2010
- Report - Adapting to Climate Change: A Call for Federal Leadership
- Hill Briefing: Climate Change Impacts and Adaptation
January 8, 2010
- Congressional Testimony - Adaptation: The Federal Government's Role in Building Resilience to Climate Change
October 22, 2009
- Adaptation Provisions in H.R. 2454 (Waxman-Markey as passed by the U.S. House of Representatives)
June 26, 2009
- Adaptation Provisions in the Waxman-Markey Discussion Draft
- Adaptation Bill Proposals in the 111th Congress
- Adaptation Bill Proposals in the 110th Congress
- Coping With Climate Change: The Role of Adaptation in the U.S.
U.S. States & Regions Adaptation Resources:
- Impacts and Adaptation Options in the Gulf Coast
- Adaptation Planning: What U.S. States and Localities are Doing
Updated August 2009
- Related Reading: Regional Impacts of Climate Change: Four Case Studies in the U.S.
- Related Reading: Regional Impacts of Climate Change: Four Case Studies in the U.S.
- MAP: State Adaptation Plans
- Adaptation 101 - A brief on U.S. climate adaptation efforts (pdf)
Markets & Business Adaptation Resources:
International Adaptation Resources:
Full Article available for download (PDF)
Scientific Uncertainty and Climate Change Risks
Keynote Address by Pew Center Senior Scientist Dr. Jay Gulledge
2nd Annual Nelson Institute Earth Day Conference
April 16, 2008 - Madison, Wisconsin
Click here to view the presentation.
Pew Center Senior Scientist Dr. Jay Gulledge discusses environmental risks of climate change in his keynote address to the 2nd Annual Nelson Institute Earth Day Conference. In his remarks, Dr. Gulledge explains that despite uncertainty, scientists can be highly confident in their findings about global warming. For example, data show the rise in global surface temperature and atmospheric concentrations of greenhouse gases in the past 50 years. It is the confident conclusion of the scientific community at large that the greenhouse gases generated by human activity are driving this warming trend.
The conference, entitled Sustaining Wisconsin's Environment & Economy: Responding to Climate Change, promotes greater understanding of greenhouse gas mitigation and climate change impacts and adaptation. Dr. Gulledge also shares insights from a recently published Pew Center report, Regional Impacts of Climate Change, which addresses current and expected environmental effects and likely adaptation measures required in four U.S. regions.
This page provides a number of tips and suggestions for how to reduce your individual greenhouse gas emissions. Click on one of the categories below to find out more or click here to download a printable pdf version.
Reduce Your Carbon Footprint:
Heat & Cool Your Home Efficiently
- Move your thermostat down 2° in winter and up 2° in summer
Almost half of the energy we use in our homes goes to heating and cooling. Each degree you are able to raise the thermostat, you save 3-5% on air conditioning costs.You could save about 2,000 pounds of CO2 a year with this simple adjustment. The American Council for an Energy Efficient Economy has more tips for saving energy on heating and cooling.
- Clean or replace filters on your furnace and air conditioner
Cleaning a dirty air filter can save 350 pounds of carbon dioxide a year.
- Install a programmable thermostat
Programmable thermostats will automatically adjust the heat or air conditioning at night and readjust it in the morning. They can save you $100 a year on your energy bill.
- Cool with air movement and ventilation
Unless you live in a very humid climate, ceiling and house fans can be adequate replacements for air conditioning.
Make Minor Home Improvements
- Make simple adjustments
Keep doors and windows closed when the air is on. Use shades and drapes to keep the hot sun out.
- Replace your old single-glazed windows with double-glazing
This requires an upfront investment but will halve the energy lost through windows and pay off in the long term. If you go for the best the market has to offer (wooden-framed double-glazed units with low-emission glass and filled with argon gas), you can even save more than 70% of the energy lost.
- Get a home energy audit
Many utilities offer free home energy audits to find where your home is poorly insulated or energy inefficient. You can save up to 30% off your energy bill and 1,000 pounds of carbon dioxide a year. Energy Star can help you find an energy specialist. Or do it yourself by following the DOE's guidelines.
- Insulate and weatherize your home
Properly insulating your walls and ceilings can save 25% of your home heating bill and 2,000 pounds of carbon dioxide a year. Caulking and weather-stripping can save another 1,700 pounds per year.
- Clean your heating and cooling system where it delivers the goods
Dust on the registers in a forced-air system can cut its efficiency by 10% or more. The same goes for dust on baseboard heaters and radiators. Vacuum these parts of your heating system regularly using a brush nozzle. Unscrew registers from walls and vacuum accessible surfaces inside the ducts. Use a flexible hose rather than a metal or plastic wand, and fasten the brush securely to the hose with duct tape.
- Keep humidity under control
Because relative humidity affects comfort, tailoring the humidity in your house to the season reduces the use of energy for heating and cooling. For most people, a relative humidity of around 60 percent in winter permits a thermostat setting for heat that would be too low in drier air. In summer, a relative humidity of around 40 percent allows a thermostat setting for air conditioning that would be uncomfortably high in humid air.
Both air conditioners and furnaces dry the air in your house. In summer, that’s usually all right, but in winter and during summers in desert-like climates, the air often becomes too dry. The solution is to install a humidifier at the furnace or to purchase a stand-alone unit. If the air in your house is uncomfortably damp despite heating and air conditioning, consider buying a dehumidifier to pull additional moisture from the air.
- Keep your attic cool
Attic radiant barriers made of reflective foil block the transfer of radiant heat from a hot roof into the attic. Reducing the transfer of this heat while improving the ventilation in your attic can lower the temperature of the entire house. More information at the U.S. Green Building Council.
- Take the extra step: Switch to green power
In many areas, you can switch to energy generated by clean, renewable sources such as wind and solar. The Green Power Network is a good place to start to figure out the options available in your area.
Choose & Use Appliances Wisely
- Look for ENERGY STAR qualified products
When buying new products, such as appliances for your home, get the features and performance you want AND help reduce greenhouse gas emissions and air pollution. Look for ENERGY STAR qualified products in more than 50 product categories, including lighting, home electronics, heating and cooling equipment and appliances.
- Turn off electronic devices you’re not using
Simply turning off your television, DVD player, stereo, and computer when you’re not using them will save you thousands of pounds of carbon dioxide a year.
- Unplug electronics from the wall when you’re not using them
Even when turned off, things like hair dryers, cell phone chargers and televisions use energy. In fact, the energy used to keep display clocks lit and memory chips working accounts for 5 percent of total domestic energy consumption and spews 18 million tons of carbon into the atmosphere every year!
In the average home, 75% of the electricity used to power home electronics is consumed while the products are turned off. Avoid wasting energy by unplugging appliances when not in use or make things easier on yourself by simply using a power strip and turning off the switch on the strip to cut all power to the appliances.
- Refrigerator and Freezer Care
The refrigerator or freezer uses more energy if it is located next to hotter equipment or appliances like the cooker or boiler. For example, if the fridge or freezer is located in a hot cellar room where the temperature is about 88ºF, energy use is almost double and causes an extra 160kg of CO2 emissions for fridges per year and 320kg for freezers.
Check the temperature
Recommended temperatures are 37 – 40 degrees Fahrenheit for the fresh food compartment of the fridge and 5 degrees for the freezer.
Regularly defrost manual-defrost fridges and freezers
Frost buildup decreases energy efficiency.
Cover liquids and foods
Uncovered items release moisture and make the compressor work harder.
- Use the washing machine or dishwasher only when they are full
If you need to use it when it is half full, then use the half-load or economy setting. There is also no need to set the temperatures high. Nowadays detergents are so efficient that they get your clothes and dishes clean at low temperatures.
- Wash clothes in cooler water
About 90% of the energy used for washing clothes is for heating the water. Switching your temperature setting from hot to warm can cut a load's energy use in half. Learn more at American Council for an Energy-Efficient Economy.
- Consider replacing your toilet
Newer toilets use less than 1.3 gallons per flush compared to models from before 1992 that use 3.5 gallons a flush. Additionally, a leaky toilet can waste about 200 gallons of water every day. Learn more about WaterSense-labeled toilets and products.
- Fix leaky faucets
Faucets that drip at the rate of one drip per second can waste more than 3,000 gallons of water each year. Learn more at the Environmental Protection Agency (EPA).
- Reduce hot water use
By fixing leaks, taking shorter showers, and only washing a full-load of clothes or dishes, you can drastically reduce your energy consumption. Water heating is the second-largest energy expense in U.S. households behind space heating and cooling. Learn more at the U.S. Department of Energy.
- Cook with a microwave
Fast and efficient microwaves use around 50-65% less energy than conventional ovens and won’t heat up your entire kitchen. Learn more at the California Energy Commission.
Light Your Home Efficiently
- Replace a regular incandescent light bulb with a compact fluorescent bulb (CFL)
CFLs use 60% less energy than a regular bulb. This simple switch will save about 300 pounds of carbon dioxide a year. If every family in the U.S. made the switch, we’d reduce carbon dioxide by more than 90 billion pounds!
- Dust your light bulbs regularly
Clean bulbs give off 50% more light than dirty ones, giving you all the light you’re paying for. If that turns out to be more light than you need, try a smaller bulb.
- Use 4-watt minifluorescent or electro-luminescent night lights
Both lights are much more efficient than their incandescent counterparts and the luminescent lights are cool to the touch. Learn more at the U.S. Department of Energy.
- Reuse your shopping bag
When shopping, it saves energy and reduces waste to use a reusable bag instead of accepting a disposable one in each shop. Waste not only sends greenhouse gas emissions into the atmosphere, it can also pollute the air, groundwater and soil.
- Consider buying organic foods
Organic soils capture and store carbon dioxide at much higher levels than soils from conventional farms. If we grew all of our corn and soybeans organically, we’d remove 580 billion pounds of carbon dioxide from the atmosphere!
- Avoid heavily packaged products
You can save 1,200 pounds of carbon dioxide if you cut down your garbage by 10%.
- Eat less meat
Methane is the second most significant greenhouse gas and cows are one of the greatest methane emitters. Their grassy diet and multiple stomachs cause them to produce methane, which they exhale with every breath.
- Buy locally grown and produced foods
The average meal in the United States travels 1,200 miles from the farm to your plate. Buying locally can save fuel and keep money in your community.
- Buy fresh foods instead of frozen
Frozen food uses 10 times more energy to produce.
- Skip the cleaning aisle
You can clean up most messes with just a few items from your pantry: baking soda, white vinegar, liquid soap and borax can be combined in ways to tackle most household messes. Learn more at Planet Green.
- Buy recycled paper products
It takes 70% to 90% less energy to make recycled paper and it prevents the loss of forests worldwide.
- Drive smart
Many factors affect the fuel economy of your car. To improve fuel economy and reduce greenhouse gas emissions, go easy on the brakes and gas pedal, avoid hard accelerations, reduce time spent idling, and unload unnecessary items in your trunk to reduce weight. If you have a removable roof rack that you are not using, take it off to improve your fuel economy by as much as 5%. Use overdrive and cruise control on your car if you have those features. For more tips to improve your gas mileage, visit the Fuel Economy Guide website.
- Tune your ride
A well-maintained car is more fuel-efficient, produces fewer greenhouse gas emissions, is more reliable, and is safer! Keep your car well tuned, follow the manufacturer’s maintenance schedule, and use the recommended grade of motor oil. Also check and replace your vehicle’s air filter regularly. For more details, including potential savings from these actions, visit the Fuel Economy Guide website.
- Check your tires
Check your tire pressure regularly. Under-inflation increases tire wear, reduces your fuel economy by up to 3 percent, and leads to increased emissions of greenhouse gases and air pollutants. If you don’t know the correct tire pressure for your vehicle, you can find it listed on the door to the glove compartment or on the driver's-side door pillar. More details are available on the Fuel Economy Guide website.
- Give your car a break
Use public transportation, carpool or walk or bike whenever possible to avoid using your car. Leaving your car at home just two days a week will reduce greenhouse gas emissions by an average of 1,600 pounds per year. Whenever possible, combine activities and errands into one trip. For daily commuting, consider options like telecommuting (working from home via phone or over the Internet) that can reduce the stress of commuting, reduce greenhouse gas emissions, and save you money.
- Consider Your Air Travel Impact
Because of the long distances involved, even a modest amount of flying will release a substantial amount of CO2 into the atmosphere. The level of GHGs emitted by a particular flight however, is based on a complex variety of factors including flight length, cruising altitude, and type of aircraft. Generally speaking, large aircraft are more fuel efficient than regional or turboprop planes, both because of engine efficiency and because they transport more people per vehicle. Additionally, the longer the flight, the lower the per-mile intensity since aircraft engines reach their optimal performance at a cruising speed at higher elevations. Frequent take off and landings have a negative effect on aircraft fuel economy because of the added fuel necessary to accelerate to take off speed. Super-long haul flights, however, begin to lose the benefits of higher engine efficiency because of the added fuel that must be carried.
- Offset Your Air Travel
To solve the problem of climate change, we all need to consider our personal carbon emissions from driving, flying, or even turning on our computers, and we need to make continuous effort to reduce these emissions wherever possible. However, it is impossible to reduce our carbon emissions to zero no matter how hard we try. For this reason, many have taken the additional action of buying greenhouse gas offsets. When you buy offsets, you essentially pay someone to reduce or remove greenhouse gases for you.
All offsets being sold in this new (and voluntary) environmental market, however, are not of equal quality. It is really up to the buyer to ensure that what they are buying does have an additional environmental benefit. A few questions to ask yourself when considering the purchase of offsets – 1) Do you know the type of project that has created your offset? 2) Is your project directly resulting in GHG reductions? 3) Has your offset been verified/validated by a third party? 4) Are the offsets from existing projects or projects planned in the future (if so, how long in the future)? 4) Is there some proof that your offset has not been sold to multiple buyers? 5) Is the seller transparent so that you can answer the previous questions? Clean Air-Cool Planet has published a guide to retail carbon offset providers, and an initiative at Tufts University provides information about voluntary carbon offsets.
- Shade windows and walls from the summer sun
Trees planted to shade the southern and western windows are effective barriers to light in the hot summer sun. Not only do trees block direct sunlight, but water evaporating from trees helps cool surrounding air. According to the U.S. Department of Energy, trees that shade the south and southwest sides of a house can cut between $100 and $250 annually from air-conditioning costs. If your property has little shade, planting the right trees in the right places offers long-term benefits. The height, growth rate, regional adaptability, branch spread, and shape of different tree varieties are all factors to consider in choosing the most beneficial trees.
- Be green in your yard
Use a push mower, which, unlike a gas or electric mower, consumes no fossil fuels and emits no greenhouse gases. If you do use a power mower, make sure it is a mulching mower to reduce grass clippings. Composting your food and yard waste reduces the amount of garbage sent to landfills and reduces greenhouse gas emissions. See EPA’s GreenScapes program for tips on how to improve your lawn or garden while also benefiting the environment. Smart landscaping can save energy, save you money, and reduce your household’s greenhouse gas emissions.
- Plant a tree
A single tree will absorb about one ton of carbon dioxide over its lifetime. Shade provided by trees can also reduce your air conditioning bill by 10% to 15%. The Arbor Day Foundation has information about planting trees.
Use mulch to help moderate soil temperature and retain moisture during dry weather, reducing the need for watering. Learn more at the U.S. Department of Agriculture.
- Plan your garden wisely
Choose plants that are low-maintenance and require less water and fewer pesticides. Visit the Regional Water Providers Consortium to learn more.
- Reduce the size of your lawn
Lawns use 2-3 times as much water as other plants and can result in 50% more water waste from evaporation, runoff, over spray and over watering. Learn more at Regional Water Providers Consortium.
- Green your grill
A charcoal grill gives off twice the amount of CO2 as a gas grill. If you must use a charcoal grill, buy charcoal made from sustainable sources certified by the Forest Stewardship Council. Learn more at Climate Change Central.
- Recycle at home
You can save 2,400 pounds of carbon dioxide a year by recycling half of the waste your household generates. Earth 911 can help you find recycling resources in your area.
- Reduce waste
Most products we buy cause greenhouse gas emissions in one or another way, such as during production and distribution. By taking your lunch in a reusable lunch box instead of a disposable one, you save the energy needed to produce new lunch boxes.
- Reduce junk mail
Call toll-free numbers and ask to be removed from mailing lists. Pay bills and get statements online.
- Reuse everyday items
Reusing is even better than recycling because the item does not need to be reprocessed. Use cloth napkins, durable coffee mugs and bottles, rechargeable batteries, and refillable pens and pencils. Learn more at the Environmental Protection Agency (EPA).
In addition to the actions you can take in your home and on the road, engaging in public decision-making is an important way to combat global climate change. Every day, on the local, state, and national levels, decisions are being made that can have a positive effect on combating climate change.
Learn what your local and national representatives are doing about global warming and let them know the issue is important to you. You can contact your national legislators at the House of Representatives and Senate.
Visit these sites to learn more about your impact on global climate change and what you can do to reduce it:
- Alliance to Save Energy’s Power$mart Guide
- Alliance to Save Energy’s Tips for the Summer - Summer specific tips
- U.S. Department of Energy: Tips on Saving Energy and Money at Home (pdf)
- U.S. Department of Energy Fuel Economy Site
- Energy Star Site: Help with Efficient Appliances and Equipment
Scientists agree that the burning of fossil fuels is causing global warming. Since these fuels are burned for energy, and everyone uses energy, everyone can help stop global warming just by using less energy. Think about the things you do each day that use energy. The lights in your house use electricity. The TV and computer use electricity. The washing machine, dishwasher and dryer all use gas or electricity. Every time you ride in your car, it uses gasoline. There are many actions we can take in our daily lives to combat global climate change. Read about the different ways you can help in the following sections.
Let Your Voice be Heard
In addition to the actions you can take in your home and on the road, engaging in public decision-making is an important way to combat global climate change. Every day, on the local, state, and national levels, decisions are being made that can have a positive effect on combating climate change. Energy production and efficiency standards are just a couple of the topics that are often open for public input. Learn what your local and national representatives are doing about global warming and let them know the issue is important to you.
Across the country, states and regions are adopting policies to address climate change. On the national front, more than 195 bills that deal with energy or climate issues were introduced in the 2007-2008 Congress. One of the most important actions you can take to fight global climate change is to become educated about what your local, state, and national representatives are doing about it. Then, contact your representatives to let them know how important global climate change is to you. You can contact your national legislators at the House of Representatives and the Senate.
Make Personal Commitments
Everyone shares responsibility for reducing greenhouse gas emissions. Through normal, everyday activities, the average American produces over 22 tons of CO2 a year – nearly 4 times the world average. Almost every activity in modern society relies on energy produced from fossil fuels, which represent the largest source of human-caused emissions. It is useful to understand how certain behaviors and lifestyle choices influence the amount of CO2 being released so that appropriate steps and actions can be taken. Significant reductions can often be made through simple, cost-saving measures in and around your home.
The EPA’s online emissions calculator is a good resource for learning more about which activities in your life are responsible for releasing CO2. Most emissions are associated with heating and cooling, lighting and appliance use, and driving and flying. But when added together, other smaller sources can also be significant. Your refrigerator alone is responsible for 8% of typical home-based energy use.
Follow the links below to view basic tips that will help you reduce your energy use, cut down on your CO2 emissions, and save you money.
Reduce Your Carbon Footprint:
CO2 accounts for about 77 percent of total greenhouse gas emissions. Methane primarily from agriculture, contributes 15 percent of greenhouse gas emissions and nitrous oxide, mostly from industry and agriculture contributes 7 percent to global emissions.
Note: All figures here are expressed in CO2-equivalents.
Globally, the primary sources of greenhouse gas emissions are electricity and heat (28%), agriculture (14%), transportation (12%), forestry (12%) and manufacturing (12%). Energy production of all types accounts for 65 percent of all emissions.
Source: Climate Analysis Indicators Tool, World Resources Institute