Alcoa Foundation and the Pew Center on Global Climate Change Launch School-Based Carbon Footprint Challenge
March 14, 2011
Contact: Diana Burkett, 703-516-4146
Alcoa Foundation and the Pew Center on Global Climate Change Launch School-Based Carbon Footprint Challenge
More than 8,000 students to participate in the Make an Impact: Change Our 2morrow (CO2) challenge with chance to win $5,000 grant
Washington, D.C. – Alcoa Foundation and the Pew Center on Global Climate Change today announced an exciting new green education partnership to teach students how their daily actions can reduce harmful emissions and improve the environment.
Set to run from March 14 to April 11, Make an Impact: Change Our 2morrow (CO2) is an educational energy conservation challenge among 8,000 students at 15 schools near Alcoa locations in Cleveland, OH, Hampton, VA, Knoxville, TN, and LaPorte and Warrick, IN.
The challenge builds on the successful Make an Impact program that has engaged nearly 14,000 Alcoa employees at 18 Alcoa locations across the US, resulting in more than 4.6 million pounds of carbon savings and $3.7 million in energy savings. Alcoa isn’t the only corporation involved, both Bank of America and Entergy have realized an estimated 5 million pounds of carbon savings each from rolling out Make an Impact, proving the value of the program for a wide range of organizations.
“Even small changes in our daily lives can lead to significant improvements for the environment,” said Paula Davis, President, Alcoa Foundation. “Through Make an Impact: Change Our 2morrow, we want to educate young people about the potential they have to make a difference and inspire them to become green ambassadors in their communities - at school, at play and at home.”
The winning schools are determined based on the highest number of carbon calculator completions, and will receive a $5,000 grand prize grant or one of five $1,000 runner-up grants, earmarked for ‘green initiatives,’ from Alcoa Foundation. The winners will be announced on Earth Day, April 22.
“Knowing the impact of your energy choices is an important first step to change,” said Katie Mandes, Pew Center Vice President of Communications and Director of the Make an Impact program. “We hope this challenge will motivate young people and the entire community to learn how easy it can be to make a difference.”
The Make an Impact: CO2 challenge is part of a new $7 million Alcoa Foundation investment to address regional environmental challenges, improve energy efficiency and enhance global reforestation projects. The investment is aligned with Alcoa Foundation’s sustainability focus: ‘Reduce, Recycle, Replenish,’ and will engage employees and communities where Alcoa operates.
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ABOUT ALCOA FOUNDATION
Alcoa Foundation is one of the largest corporate foundations in the U.S., with assets of approximately US $420 million. In addition to addressing local needs in communities where Alcoa operates, Alcoa Foundation is focused on promoting environmental stewardship, enabling economic and social sustainability, and preparing tomorrow’s leaders through education and learning. Alcoa Foundation was founded more than 50 years ago and has invested more than US $515 million since 1952. More information can be found at www.alcoa.com/foundation.
ABOUT THE PEW CENTER ON GLOBAL CLIMATE CHANGE
The Pew Center on Global Climate Change was established in May 1998 as a non-profit, non-partisan, and independent organization dedicated to providing credible information, straight answers, and innovative solutions in the effort to address global climate change. The Pew Center is led by Eileen Claussen, the former U.S. Assistant Secretary of State for Oceans and International Environmental and Scientific Affairs. More information can be found at www.c2es.org.
ABOUT MAKE AN IMPACT
The Make an Impact program, developed by the Pew Center on Global Climate Change in partnership with Alcoa Foundation, helps Alcoa employees, their families and surrounding communities reduce energy use, manage their carbon footprint and become an active part of the solution to climate change. The program features:
- A custom-built carbon calculator with individual carbon footprint analysis.
- A dynamic website with tips, tools and resources on how to reduce energy bills and live more sustainably.
- A comprehensive outreach program of educational workshops and hands-on activities to support local action.
The Make an Impact: Change Our 2morrow (CO2) program promotes energy efficiency through a fun and engaging online competition, which features educational resources about energy conservation and an interactive carbon calculator. To find out more about Make an Impact, how your company or organization can sign on or to measure your own carbon footprint, visit www.alcoa.com/makeanimpact.
March 3, 2011
Contact: Rebecca Matulka, 703-516-4146
WEBSITE, SERIES DELIVER CREDIBLE INFORMATION TO ADVANCE CLIMATE ACTION
Pew Center Updates Website and Climate Change 101 Series
WASHINGTON, DC – Public opinion continues to be divided on climate change and its causes, and as a result, public access to credible, digestible information about climate change is more critical than ever. To help advance a constructive dialogue that leads to climate action, the Pew Center on Global Climate Change refreshed its website and updated its landmark Climate Change 101 report series.
“Now more than ever, the public needs straight answers about climate change,” said Eileen Claussen, President of the Pew Center on Global Climate Change. “The Pew Center is continuing its work to demystify the issue, and our updated website and report series present straightforward and useful climate change information.”
With a fresh new design and easy-to-navigate organization, the Pew Center’s website provides access to the center’s first-rate analyses and publications of key climate issues. One new website feature is the publications library, which allows users to search for and order free copies of Pew Center reports. The website puts the Center’s Climate Compass blog front and center, and presents timely ideas and insights from science and policy experts on topics critical to the climate debate.
The fast-reading Climate Change 101: Understanding and Responding to Global Climate Change includes nine brief reports and helps inform the climate dialogue by providing a reliable and understandable introduction to global climate change. The updated reports highlight the significance of the global negotiations, climate-related national security risks, local efforts to address climate change, the most recent predictions on global temperature changes, and more.
For more information about global climate change and the activities of the Pew Center, visit www.c2es.org.
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The Pew Center on Global Climate Change was established in May 1998 as a non-profit, non-partisan, and independent organization dedicated to providing credible information, straight answers, and innovative solutions in the effort to address global climate change. The Pew Center is led by Eileen Claussen, the former U.S. Assistant Secretary of State for Oceans and International Environmental and Scientific Affairs.
Make an Impact is featured in Environmental Leader's 2011 Insider Knowledge Report, which provides lessons learned from corporate environmental, sustainability, and energy decision-makers.
Below is one of the two articles on the program in Environmental Leader.
Make an Impact is a unique employee-focused energy efficiency program of the Pew Center on Global Climate Change and three corporate partners. Founded by Alcoa in 2006, the partnership now includes Fortune 500 companies Bank of America and Entergy Corporation and reaches more than 350,000 employees worldwide. A clear program benefit is the opportunity for collaboration, innovation and best practice sharing.
Successful employee engagement in sustainability efforts differs for each corporation, but there are a few constants:
- Leadership from the top and a strong implementation team are critical.
- Employ multiple engagement strategies. Make an Impact includes a customized website, workshops with experts and local advocates, community volunteering, and a best-in-class carbon calculator that provides a personal analysis and recommendations to reduce your carbon footprint.
- Scale globally, implement locally. Use local experts and services to ground the program in the community; this also increases the opportunity for behavior changes.
- Successfully reinforces business relationships with community stakeholders.
- Back it up with data. Employees like to know their efforts are meaningful. Make an Impact provides corporate partners the ability to track engagement in a variety of ways.
- As part of its commitment to address climate change, Bank of America introduced MAI to associates in the US and UK in 2010. In its first six months, the program has attracted more than 2,400 visitors to the website and identified 5 million pounds of potential carbon savings by employees. In 2011, the company plans to introduce the program to employees in additional markets and double potential carbon savings and calculator usage.
- Entergy Corporation uses the program to engage both customers and employees and has customized the program so that it offers benefits to local non-profits and disadvantaged consumers. Entergy has also added an offsets component to its program - including a commitment to double pledges made through its website.
- Alcoa has a goal to reach 50 percent of its workforce with the program by 2012; to date it has introduced the program in 16 states and two countries and this year will launch a community/schools engagement module in five states, roll out in two additional countries and five additional states.
- Employee engagement is a key component to corporate sustainability efforts. One Alcoa employee attending a workshop in Washington was inspired to suggest improvements to plant operations that saved the company nearly $120,000 in auxiliary power costs. When employees make the efficiency connection, the results can be unexpected and significant. Visit http://makeanimpact.c2es.org and learn more.
To receive a full copy of Environmental Leader's 2011 Insider Knowledge Report, click here.
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How Can Business Accelerate Innovative Solutions to the Climate Challenge?
We launched an in-depth study on low-carbon business innovation with generous funding from Hewlett-Packard (HP). Innovation in low-carbon technologies is critical to achieving the greenhouse gas emissions reductions necessary to addressing climate change while maintaining robust economic growth. Businesses are an important engine of the low-carbon innovations that are vital to solving the global climate change problem. This project is a research effort to understand how leading companies successfully execute low-carbon innovation strategies with the aim of helping to accelerate this type of innovation in the U.S. and global economy.
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Learn about the top three technologies available today that will have the biggest impact on achieving low emissions growth.
See our ad in Environmental Leader’s 2011 Insider Knowledge Report
This section of the website includes our past and present initiatives.
By Eileen Claussen
December 20, 2010
2010 was a year of highs and lows.
On the high side were global temperatures; 2010 will mark the hottest year in recorded history. At the start of the year, there was also the short-lived high of thinking we might be on the precipice of meaningful action in the U.S. Congress to protect the climate. Finally, at year’s end the climate talks in Cancún delivered (surprise!) tangible results in the form of agreement on key elements of a global climate framework.
But alas, the lows won out for most of 2010 as a trumped-up email controversy, continuing economic unease, and growing anti-government sentiment in the United States undermined the effort to forge lasting climate solutions at all levels.
Congress. Until quite recently, the Pew Center and many others were actively supporting cap and trade as the number-one climate policy solution. After the House passed a fairly comprehensive energy and climate bill in June 2009 that had a cap-and-trade system at its core, we actually thought that it might become the law of the land.
Before long, however, it became eminently clear that the Senate would not be able to pass a similar bill. The 2010 U.S. elections, which brought more doubters of climate change into the halls of Congress, only made it clearer that comprehensive climate action is off the table for now.
EPA. With Congress unable to pass comprehensive climate legislation in 2010, attention turned to what EPA might be able to do under existing authorities. And it turns out that EPA can do quite a lot by taking reasonable steps that have garnered critical support from the business and environmental communities. In late October, for example, the agency announced a sensible proposal to reduce greenhouse gas emissions and improve fuel efficiency for medium and heavy-duty vehicles. This was followed by a November announcement that will go a long way to making sure that new industrial facilities use state-of-the-art technologies to boost efficiency and reduce emissions.
Of course, opponents of these and other EPA regulations will surely raise a ruckus, and there will be loud cries in Congress to delay the regulations and even cut funding for the EPA. But the possibility remains that the agency could conceivably begin to chip away at U.S. emissions in the months and years ahead.
State Actions. Looking beyond Washington, state capitals were the focus of creative thinking and leadership on the issue of clean energy in 2010. Massachusetts, for example, set a statewide energy efficiency standard in 2010 supported by $1.6 billion in incentives. Meanwhile, California voters upheld the state’s greenhouse gas reduction law by defeating Proposition 23. This marked the first direct vote on addressing climate change in the United States, and it won in an overwhelming fashion.
But the overall story regarding climate action in the states was more mixed. While several regional climate initiatives continued to push forward, the November elections brought to the nation’s statehouses a group of new leaders who adopted strong stands against climate action in their campaigns. We will stay tuned to see how their campaign rhetoric translates into governing.
International. The agreement reached by international negotiators in Cancún in December closed out 2010 on a positive note. The Cancún Agreements import the essential elements of the 2009 Copenhagen Accord into the U.N. Framework Convention on Climate Change, including a stronger system of support for developing countries and a stronger transparency regime to better assess whether countries are keeping their promises. The Cancún Agreements also mark the first time that all of the world’s major economies have made explicit mitigation pledges under the Convention.
Of course, the ultimate goal of the continuing international talks should be a legally-binding climate treaty, but in Cancún we saw countries agreeing on incremental steps that will deliver stronger action in the near term and lay the foundation for binding commitments down the road.
Looking Ahead. Looking ahead, I believe 2011 holds promise only if those of us who support climate action can learn from what happened in 2010. In recent years, domestic and international efforts largely centered on a “big bang” theory of trying to achieve everything at once. Instead, it’s instructive now to take a cue from Cancún and accept that a step-by-step approach to building support for climate solutions offers our best shot at progress.
Calling on the new Congress to pass cap and trade or similarly comprehensive solutions will be a nonstarter, for example. But there may be an opportunity on Capitol Hill for less sweeping steps to reduce U.S. emissions.
Supporters would do well to spend the next several months laying the groundwork for incremental solutions by strengthening communications with the public. We need to do a better job of helping people understand both the risks and the opportunities presented by climate change. In the same way we buy fire insurance to protect against an event that has a statistically small chance of happening but would result in severe damage, acting now to cut emissions reduces our vulnerability to severe events that are likely to become more common in a warming world. And the success of the “No on Prop 23” campaign in California suggests that there remains a healthy appetite among the general public and in the business community (which provided substantial support for the effort) to back well-framed climate solutions.
After a year of highs and lows, we still must aim high in our efforts to address one of the greatest challenges of our time. But we should also heed the lessons of the past year and work for more modest victories now that can keep us on the path to longer-term solutions.
A small company finding it hard to sell its residential energy usage monitoring devices starts a “parent-teenage contract” marketing campaign. The teenager gets the parents to buy the device, and then they both sign a contract stipulating that the teenager will keep half the money saved on reduced energy usage. As the savings start to roll in, the teenager becomes more motivated to improve the household’s energy efficiency as do the parents, while the company points to this positive experience as it seeks additional customers for its monitoring device. This model has achieved success on a small scale, but could it be adopted on a wider level as it is driven by a business case, contains ingredients for cultural transformation and taps into incentives that appear to be driving action?
This was one of the many thought-provoking anecdotes shared at the ninth Green Innovation in Business Network (GIBN) Solutions Lab held in Boston where the 90 or so participants spent the day coming up with solutions to barriers faced by companies pursuing energy efficiency. The Pew Center on Global Climate Change was a co-sponsor of the event, along with the Environmental Defense Fund, Ashoka, Microsoft, Net Impact Boston, and many other partners. (For more information on GIBN Solutions Labs and the topics discussed at this specific event please click here.)
The GIBN Solution Labs are one-day workshops structured in an “unconference” format where participants are divided into small groups of about eight or less. Each group brainstorms solutions to a specific issue or barrier and reports back to the whole group at the end of the day. With the umbrella theme of overcoming barriers to energy efficiency, the Boston GIBN Solutions Lab focused on 14 specific topics, such as financing, making the business case and motivating the public on energy efficiency. Participants including companies, consultants, academics, and non-governmental organizations spent the morning exploring a variety of topics and then chose one in the afternoon to focus on in depth through a problem identification and solution design process.
Peter Senge, founding chair of Society for Organizational Learning and senior lecturer at the Massachusetts Institute of Technology, kicked off the workshop with a thought-provoking speech that emphasized the need for a comprehensive vision for energy efficiency instead of piecemeal solutions. By the end of the workshop some pieces of the vision had emerged: establish energy efficiency as a social norm; create business models that support energy efficiency investments; and design methods to more effectively communicate the benefits of energy efficiency.
The day was filled with a constant buzz of conversations out of which emerged some “out of the box” ideas as well as best practices. The group tackling the issue of motivating the public on energy efficiency proposed a K-12 energy efficiency curriculum that would result in children passing along the learning to their parents. Interestingly, the group on improving energy efficiency of buildings also saw children as key players. It proposed student projects involving energy audits and efficiency implementation measures for school buildings. A “just do it,” results-oriented approach was suggested to get senior management buy-in for energy efficiency projects: do the energy audit (which many utilities will provide free of charge) and then use the results of potential energy savings to convince senior management to implement the energy efficiency measures. Creative employee communication methods were also suggested such as distributing figures on how much paper and printer toner is being used by the office or putting up a sign next to the printer asking “Do you really need to print this?” There were also some “out of the box” topics: one group looked at the water-energy nexus and noted that understanding the relationships between water usage and energy could spur new technical innovations such as water-less laundry systems.
Discussions also emphasized known best practices, which were useful to participants just getting started on energy efficiency and sustainability issues. For example, developing a detailed work plan and timeframe when proposing an energy efficiency project to senior management was essential in getting their approval to move ahead. Additionally, continuous monitoring and progress reports are critical in maintaining momentum and receiving the okay to pursue more projects in the future. Recommendations for embedding energy efficiency within corporate supply chains included clearly communicating energy efficiency expectations to suppliers; helping them find the right resources to implement energy efficiency measures; and auditing suppliers to ensure implementation and maintenance.
The end-of-day presentations highlighted that while each group was tackling different topics related to energy efficiency they struggled with some common barriers. For example, financing and communicating energy efficiency were issues that almost all groups found necessary and yet difficult to overcome.
In terms of specific solutions, not everyone went home with sure-fire answers to how they were going to fund their energy efficiency projects or convince senior management to make energy efficiency a priority. However, most participants did leave with at least a few new ideas to try out and the understanding that in order to be an effective component of the effort to reduce greenhouse gas emissions, energy efficiency required a comprehensive, system-based approach.
Aisha Husain is an Energy Efficiency Fellow
Earth Day – it’s the perfect day to start your energy diet. It’s great to hug a tree, (in fact, that’s how you measure the carbon it sequesters) but for most of us, it’s even better to wrap our arms around that tangle of charger cords and pull the plug. Reducing your energy consumption is the very best way to honor Mother Earth – and save money – this year and every year.
Since I am perpetually on a diet, let me share some of the best strategies for getting started:
A group of nearly 50 companies and organizations, including the Center, sent President Obama a letter this month asking the Administration to lead the way to providing all consumers access to their energy information. The April 5 letter calls for giving consumers access to this information via devices such as computers and phones; making it easier for them to monitor and manage their energy use.
With timely and actionable information on energy consumption, households and businesses can avoid inefficiencies that drive up consumer costs and greenhouse gas emissions. Through its Make an Impact program, we also works to weave sustainability and energy efficiency into the fabric of its partners’ corporate culture. The program provides accessible information to employees and their communities on ways to reduce energy use, lower their carbon footprint, and save money. These savings can be significant: If every U.S. household saved 15% on its energy use by 2020, GHG savings would be equivalent to taking 35 million cars off the road and would save consumers $46 billion on their energy bills each year.